Research Interests
- Competitive Market Signaling and Competitor Interaction, Competitive Reputation
- Modeling and Simulation of Competitive Behavior
- Nature, Eruption and Termination of Price Wars
- Marketing Strategy – particularly Competitive Strategy
- Competitive Branding and Managing Competitive Brand Equity
- Competitior Analysis
- Purchase Termination
- Managerial Overacting
- Competition and Humor
- Web 2.0 and Web-Blogs (Blogs, Posts and Comments)
- Competition and Luxury
- Competition and Safety Net
- Chance Criterion
Reviewer
Co-Editing
- Special Edition International Journal of Research in Marketing on Competition (2001, 2010)
Editorial Boards
- Journal of Marketing
- International Journal of Research in Marketing
- Journal of Marketing and Psychology
- Armentis de France
- Wissenschaftspreis des Deutschen Marketing-Verbandes (DMV)
- Journal of the Academy of Marketing Science
- International Journal of Applied Decision Sciences
Ad Hoc
- Journal of Marketing Research
- Journal of Product Innovation Management
- Marketing Science
- Strategic Management Journal, Business-o-Business Marketing
- DFG (Germany's NSF)
- Deutscher Marketingverband
- American Marketing Association (AMA)
- Marketing Letters
- European Marketing Academy (EMAC)
International Conferences
- International Business Forum (IBF), 1996, Mainz/Wiesbaden
- Conference on Competition in Marketing, 1999, Mainz/Wiesbaden
- Marketing Science Conference, 2001, Wiesbaden
- MSI Conference, 2005, Frankfurt a. M.
- Conference "Evolving Marketing Competition in 21st Century", 2008, Mainz
Selected publications of Prof. Dr. Oliver P. Heil (Ph.D.)