Research Interests

  • Competitive Market Signaling and Competitor Interaction, Competitive Reputation
  • Modeling and Simulation of Competitive Behavior
  • Nature, Eruption and Termination of Price Wars
  • Marketing Strategy – particularly Competitive Strategy
  • Competitive Branding and Managing Competitive Brand Equity
  • Competitior Analysis
  • Purchase Termination
  • Managerial Overacting
  • Competition and Humor
  • Web 2.0 and Web-Blogs (Blogs, Posts and Comments)
  • Competition and Luxury
  • Competition and Safety Net
  • Chance Criterion



  • Special Edition International Journal of Research in Marketing on Competition (2001, 2010)

Editorial Boards

  • Journal of Marketing
  • International Journal of Research in Marketing
  • Journal of Marketing and Psychology
  • Armentis de France
  • Wissenschaftspreis des Deutschen Marketing-Verbandes (DMV)
  • Journal of the Academy of Marketing Science
  • International Journal of Applied Decision Sciences

Ad Hoc

  • Journal of Marketing Research
  • Journal of Product Innovation Management
  • Marketing Science
  • Strategic Management Journal, Business-o-Business Marketing
  • DFG (Germany's NSF)
  • Deutscher Marketingverband
  • American Marketing Association (AMA)
  • Marketing Letters
  • European Marketing Academy (EMAC)

International Conferences

  • International Business Forum (IBF), 1996, Mainz/Wiesbaden
  • Conference on Competition in Marketing, 1999, Mainz/Wiesbaden
  • Marketing Science Conference, 2001, Wiesbaden
  • MSI Conference, 2005, Frankfurt a. M.
  • Conference "Evolving Marketing Competition in 21st Century", 2008, Mainz

Selected publications of Prof. Dr. Oliver P. Heil (Ph.D.)